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Creative Sheffield
Like many northern cities and towns Sheffield see’s Design and the creative industries as the bedrock for its future regeneration plans. This is according to a recent masterplan laid out by the cities development agency in partnership with Sheffield city council, Yorkshire forward and English Partnerships.
The masterplan aims to close the gap between Sheffield and the rest of the country in terms of economic prosperity, the plan aims to achieve a set number of goals including the creation of 30,000 and increasing the average earnings by £2,250.
Another key point raised within the master plan is the emerging Sheffield Digital Campus, situated within Sheffield’s cultural industries quarter the digital campus aims to work as a focal point for the Creative and Digital industries in the City. The Digital Campus has capacity for up to 600,000 square feet of office accommodation tailored to meet the needs of CDI businesses.
Neville Brody to design D&AD Annual 2008
British designer and art director Neville Brody has been appointed to design this year’s D&AD annual, the appointment was made by current D&AD president Simon Waterfall. "Neville Brody's Research Studios has been crashing digital and graphical worlds together since the beginning, and it's fantastic that he has agreed to interpret the Annual this year."
Neville Brody was equally enthusiastic about the appointment adding "Designing the D&AD Annual is a great honour, and, more than that, a great challenge."
The annual works as an accompaniment to the organizations yearly design awards held in April, with the final published version being released in September containing the work of 300 selected leading creative’s.
http://www.researchstudios.comVISTOBRAHMA
The international beer brand Brahma has enlisted the help of the global design community in pushing forward its 2008 promotional campaign via the means of a 'public art competition' VISTOBRAHMA.
The brief itself is fairly open ended giving the opportunity for people of many different skill bases to compete for the £5000 cash prize; entrants can submit anything from street art, to traditional painting and photography. The emphasis of the brief being on taking the trademark shape of the Brahma bottle and coupling it with ‘the vibrancy and spirit of urban Brazil.’
Brahma has run similar events in the past such as TrocaBrahma staged last summer. A series of live events showcasing ‘live shows, urban art and truly exclusive collaborations’ although VISTOBRAHMA differs in that it takes the form of a competition.